Technology

GenAI

GenAI is the class of artificial intelligence (AI) that creates novel content—text, code, images, video—from simple user prompts, driven by deep learning models.

This technology is a major shift: it moves AI from analysis to creation. Generative AI relies on sophisticated deep learning models (like Large Language Models, or LLMs) that identify patterns in massive datasets, then generate original outputs based on a natural language request. The public launch of ChatGPT in 2022 accelerated adoption; now, over one-third of organizations report using GenAI regularly in at least one business function (McKinsey). Analysts project over 80% of organizations will deploy GenAI applications or APIs by 2026 (Gartner), focusing on productivity gains in areas like code generation and dynamic content personalization.