Facebook/Instagram Ads API

Programmatic interface for automating ad management, asset creative, and real-time conversion tracking across Meta’s ecosystem.

The Meta Marketing API provides developers direct access to the machinery powering Facebook and Instagram ads. It enables automated campaign creation, bulk management of thousands of creative assets, and granular reporting via the Insights API. By integrating the Conversions API (CAPI), teams bypass browser limitations to send server-side event data directly to Meta. This infrastructure supports high-volume operations where manual management in Ads Manager is no longer viable (e.g., dynamic creative optimization for 500+ SKUs).

https://developers.facebook.com/docs/marketing-apis