Firebase Analytics

Google Analytics for Firebase provides free, unlimited event reporting across iOS and Android to power data-driven growth.

This mobile-first engine tracks up to 500 distinct event types automatically or via custom implementation: giving teams a clear view of user behavior and lifetime value (LTV). It segments audiences by specific user properties (like geographic location or device version) to fuel targeted campaigns. Integration is seamless: export raw data to BigQuery for advanced querying or sync with Firebase Cloud Messaging (FCM) to trigger re-engagement notifications. By linking directly to Google Ads, it closes the loop between marketing spend and in-app conversions.

https://firebase.google.com/docs/analytics