Interactive animation

Interactive animation blends vector graphics with logic-driven triggers to transform passive viewers into active participants.

Modern interactive animation leverages engines like Rive, Lottie, and Adobe Animate to deliver high-performance visuals that respond to user input in real-time. By utilizing state machines and JSON-based exports, developers integrate complex motion into web and mobile interfaces without the heavy file sizes of traditional video. Industry leaders like Google and Airbnb use these frameworks to bridge the gap between static UI and immersive storytelling (reducing bounce rates and increasing session duration through tactile feedback).

https://www.adobe.com/products/animate.html