SEO

SEO is the strategic process of improving a website's visibility in organic search results to drive high-quality traffic.

Search Engine Optimization (SEO) aligns technical infrastructure and content strategy with search engine algorithms to capture intent-driven traffic. It functions through three primary pillars: technical optimization (ensuring 200 OK status codes and clean XML sitemaps), on-page content (targeting specific keywords and user intent), and off-page authority (securing quality backlinks). By optimizing for over 200 ranking signals, including Core Web Vitals and mobile responsiveness, businesses can secure top-tier placement on Search Engine Results Pages (SERPs) without the recurring costs of paid advertising.

https://developers.google.com/search/docs/fundamentals/seo-starter-guide