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About Me

Iā€™m Joe Heitzeberg, entrepreneur, computer scientist, MIT Sloan MBA and co-founder of Crowd Cow. 2019 recipient of the Allen School Alumni Impact Award (UW Department of Computer Science).


I co-founded Crowd Cow in 2015 and helped as CEO to build it to over $50MM in annual revenue by connecting conscientious and purpose-driven consumers to the highest quality producers of meats and seafoods.

Prior to Crowd Cow, I was the co-founder and President of Madrona Venture Labs, the in-house startup incubator of Madrona Venture Group which produced venture-backed high tech startups including Mighty AI (acquired by Uber) and ReplyYes (acquired by Nordstrom).

Before that I was the founder and CEO of MediaPiston (acquired by UpWork, NASDAQ: UPWK), and co-founder and CEO of Snapvine (acquired by WhitePages). I am a seed investor in startups such as Skilljar, Mystery and Algorithmia and in several VC funds.


  • B.S. in Computer Science - University of Washington
  • MBA - MIT Sloan School of Management

šŸ† Recipient of 2019 Alumni Impact Award, University of Washington, Allen School of Computer Science & Engineering
šŸ† Henry S. Tatsumi Scholarship for excellence in the study of Japanese, University of Washington, Asian Languages and Literature

Check out my LinkedIn profile


Iā€™m interested in applying foundation models, large language models and deep learning to solve interesting problems.

Please check out my projects page.