Heatmaps

Heatmaps are a two-dimensional data visualization tool: they use a color-coding system (red for high activity, blue for low) to instantly map aggregated user behavior.

Heatmaps are the essential visual analytics layer for user experience (UX) and conversion rate optimization (CRO). Unlike standard analytics, they provide immediate, graphical insight into user interaction on a webpage. Key types include Click Maps (showing where users tap), Scroll Maps (revealing scroll depth and content visibility), and Movement Maps (tracking mouse hover). This data is critical: for example, teams using heatmapping have seen an additional 16% success rate in optimization efforts (Optimizely data). By visualizing thousands of sessions, you quickly identify 'cold spots' and 'hot zones' to strategically relocate elements like a Call-to-Action (CTA) button and drive conversion.

https://www.hotjar.com/