Visual Search

AI-powered search: Users query with an image, not text, leveraging Computer Vision to identify objects, attributes, and context for immediate, relevant results.

Visual Search is an AI-driven technology: it enables users to query a search engine or e-commerce platform using an image instead of keywords. The core function relies on Computer Vision and Deep Convolutional Neural Networks (CNNs) to analyze an image's pixels, recognizing objects, colors, and patterns (e.g., a specific sneaker style). Platforms like Google Lens and Pinterest Lens have popularized the application, allowing users to snap a photo of a product and instantly find visually similar items, product details, or purchase options across vast inventories: this significantly improves conversion rates and user experience (UX) in retail.

https://syte.ai/visual-search-technology-guide/