AMP

AMP (Accelerated Mobile Pages) is an open-source web component framework: build fast, user-first web experiences across websites, stories, and email.

AMP (Accelerated Mobile Pages) is a robust, open-source framework: it delivers near-instant loading for web content by enforcing strict HTML, CSS, and JavaScript rules. This speed is critical for mobile users, driving positive metrics for publishers and e-commerce sites. For instance, a study commissioned by Google indicated AMP pages saw a 10% increase in website traffic and a 20% increase in e-commerce conversion rates compared to non-AMP pages. The technology is not just for articles; use it to create high-performance Web Stories, secure ads, and dynamic AMP Emails.

https://amp.dev